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At Willies.co.uk, we offer a range of secure and flexible payment options to make checkout quick, easy, and stress‑free. You can pay using all major debit and credit cards, or choose one of our trusted buy‑now‑pay‑later partners to spread the cost with no interest and no hidden fees. Whether you’re upgrading your skates, grabbing new kit, or stocking up on essentials, we’ve got a payment method that fits your budget.
Payment options available at Willies.co.uk:
These flexible options give you more freedom to get the gear you want, when you want it — with total peace of mind.
We work hard to ship orders as quickly as possible, which means there’s only a short window to make changes once your order has been placed. If you need to update or cancel your order, contact our customer service team straight away and we’ll do everything we can to help before it’s dispatched.
If your order has already been shipped, we’re still here to support you — you can return any unwanted items following our standard returns process.
In short:
Yes — Willies.co.uk offers flexible, interest‑free financing options so you can get the gear you want without the upfront cost. At checkout, you can choose from our trusted buy‑now‑pay‑later partners to split your order into manageable instalments with no hidden fees.
Financing options available:
These options give you more freedom to upgrade your skates, replace worn‑out kit, or gear up for the season in a way that suits your budget.
You can apply a discount code during checkout on Willies.co.uk. Once you’ve added your items to the basket, head to the checkout page and look for the “Discount code” or “Gift card” box. Enter your code exactly as it appears, click Apply, and your savings will be updated instantly before you complete your order.
Quick steps:
If your code isn’t working, double‑check the expiry date and terms, or get in touch with our team and we’ll be happy to help.
A payment can be declined for a few different reasons, and it’s usually down to your bank or payment provider. At Willies.co.uk, we never reject payments manually — our system simply passes the request to your bank or buy‑now‑pay‑later provider for approval. If something doesn’t match their security checks, the payment may not go through.
Common reasons for a declined payment:
If your payment is declined, we recommend contacting your bank or payment provider directly, as they can confirm the exact reason. You’re also welcome to try another payment method at checkout.
At Willies.co.uk, we offer reliable UK and international delivery with clear pricing and trusted couriers. All UK orders are shipped with DPD, including sticks and oversize parcels. Delivery times begin once your order has been collected by the courier, and all orders are processed Monday–Friday between 8:30am and 4:30pm.
UK Mainland (excluding Northern Ireland & British Islands)
Northern Ireland
Regular Parcels – DPD 2‑Day (3–5 working days)
Sticks & Oversize Items – DPD 2‑Day (3–5 working days)
Express delivery is not available for Northern Ireland.
British Islands
Regular Parcels – DPD 2‑Day (3–5 working days)
Sticks & Oversize Items – DPD 2‑Day (3–5 working days)
Express delivery is not available for the British Islands.
Important Notes
Delivery times at Willies.co.uk depend on your location and the type of items in your order. All UK orders are shipped with DPD, and delivery timeframes begin once your parcel is collected from our warehouse. Orders are processed Monday–Friday between 8:30am and 4:30pm.
UK Mainland (excluding Northern Ireland & British Islands)
Northern Ireland
British Islands
Note: If your order includes an oversize item, the entire order will ship at the oversize rate. Orders placed outside warehouse hours will be processed the next working day.
Yes — Willies.co.uk offers international shipping to selected destinations including Europe, the USA, and Canada. All international orders are shipped via trusted couriers, and delivery typically takes 3–5 working days from the date your parcel is collected from our warehouse.
International shipping rates:
Important notes:
Yes — once your order has been dispatched, you’ll receive a confirmation email from Willies.co.uk with your DPD tracking number. Simply follow the link in that email to view real-time updates on your parcel’s journey.
How it works:
If you haven’t received your tracking email or need help, our customer service team is happy to assist.
Yes, we do. Willies.co.uk offers free in-store collection from our Coventry store. If you’d prefer to pick up your order in person, simply select the “Collect In Store” option at checkout. Once your order is ready, we’ll send you a confirmation email with collection details.
Collection location:
Willies
Unit 4, Challenge Park
Challenge Close
Coventry, CV1 5JG
Call Us: 02476 274019
How it works:
If you would like to collect from either our Sheffield or Nottingham store please let our team know and we can get this sorted for you.
If you have any questions about your collection, our team is happy to help.
If your order hasn’t arrived within the expected delivery window, here’s what to do:
1. Check your dispatch email
2. Allow for delivery time
3. Still waiting?
If your parcel hasn’t arrived after the expected timeframe:
Give us a call: 02476 274019
Drop us an email: shop@willies.co.uk
We want you to be completely happy with your purchase. That’s why Willies.co.uk offers a 30-day returns policy — giving you plenty of time to return or exchange items that aren’t quite right.
Here’s how it works:
Return address:
RETURNS DEPT
Willies
Unit 4, Challenge Park
Challenge Close
Coventry
CV1 5JG
Once we receive and inspect your return, we’ll process your refund or exchange as quickly as possible.
Returning an item to Willies.co.uk is quick and easy. Just follow these steps:
Step-by-step returns process:
2. Package your item securely
3. Use our DPD Returns label or a courier of your choice
4. Send your return to:
RETURNS DEPT
Willies
Unit 4, Challenge Park
Challenge Close
Coventry
CV1 5JG
Once your return is received and inspected, we’ll process your refund or exchange as quickly as possible.
To create your label visit the UK Returns Page
Absolutely. If you need a different size, simply return the original item to us within 30 days of receiving it and request the size you need on the returns form.
Here’s how to request an exchange:
Once we receive and inspect your return, we’ll send out the replacement size as soon as possible. If the requested size is unavailable, we’ll issue a refund instead.
Once your return arrives at Willies.co.uk and passes inspection, your refund will be processed as quickly as possible. The time it takes for the funds to appear in your account depends on your payment provider.
Here’s what to expect:
If you haven’t received your refund after 10 working days from confirmation, we recommend contacting your payment provider first.
Yes. Willies.co.uk accepts returns on sale, discounted, and clearance items as long as they meet the standard return conditions:
Return address:
RETURNS DEPT
Willies
Unit 4, Challenge Park
Challenge Close
Coventry
CV1 5JG
Once your return is received and inspected, your refund or exchange will be processed promptly.
1. General Sizing Rule
2. Measure Your Feet
3. Check Your Width
4. Try Them On
5. Heat Molding (Baking)
Pro Tips from Willies.co.uk
Yes, we do. Willies.co.uk provides expert skate sharpening services for hockey, figure, and recreational skaters.
In-Store Skate Sharpening
Mail-In Sharpening Service
Additional Services
Willies.co.uk offers a range of standard hollows to suit different skating styles and preferences. Our most commonly requested cuts are:
Need something specific?
If you’re after a particular hollow or custom cut, just get in touch — our team will be happy to help.
Skate sharpening is available at all three of our stores, no booking required — just drop in!
Hockey sticks are grouped into three tiers based on performance, materials, and price:
Beginner sticks are best for new or casual players. They’re heavier, more durable, and feature basic blades with forgiving flex. Expect to pay around £40–£90.
Intermediate sticks suit developing players (typically U13–U15). They’re lighter, better balanced, and made with 30–70% carbon for improved feel and performance. Prices range from £90–£160.
Elite sticks are designed for competitive and pro-level players. They’re ultra-lightweight, made with 90–100% carbon, and offer maximum power, responsiveness, and advanced blade tech. These typically cost £180–£320+.
Willies.co.uk Tip
Need help choosing? Visit us in Coventry, Nottingham, or Sheffield — or contact our team for expert advice.
Stick flex refers to how much force (in pounds) it takes to bend the shaft one inch. Choosing the right flex helps you get the most power and control from your shot.
General rule: Start with a flex that’s about half your body weight in pounds.
Example: A player weighing 170 lbs would typically use an 85 flex.
Suggested Flex by Weight:
Adjust for:
Willies.co.uk Tip:
No — figure skates are sized differently from standard shoes. Here’s what you need to know:
General Sizing Guidelines
Fit Tips
Willies.co.uk Tip
To play ice hockey safely, you’ll need a full set of protective gear. Here’s what’s required:
Core protective gear:
Skates and stick:
Base layers and extras:
Willies.co.uk offers beginner bundles and expert fitting in-store. Visit us in Coventry, Nottingham, or Sheffield for help getting started
Hockey Sticks
Skates and Equipment (e.g. helmets, gloves, pads)
Important Notes
Skate Sharpening
Skate Profiling
General Fitting Help (Free)
Premium Boot Fitting Service (£45)
Services Offered
1. Heat Moulding (Skate Baking)
2. Custom Skate Fitting
Yes. Willies offers blade profiling only on hockey skates and this service is available in our Sheffield and Coventry stores.
What we offer:
If you’re after a specific profile or want guidance on what’s best for your game, get in touch and we’ll help.
Willies has three store locations across the UK. Here are the correct details:
Coventry (Head Office & Superstore)
Unit 4, Challenge Park
Challenge Close
Coventry
CV1 5JG
Nottingham (Inside the National Ice Centre)
Willies Nottingham
National Ice Centre
Bolero Square
Nottingham
NG1 1LA
Sheffield (Inside Ice Sheffield)
Willies Sheffield
Ice Sheffield
23 Coleridge Road
Sheffield
S9 5DA
All stores offer skate fitting, sharpening, and equipment advice. Profiling is available in Coventry and Sheffield
Willies has three store locations across the UK. Here are the correct details:
Coventry (Head Office & Superstore)
Mon - Fri: 11am - 7pm
Sat: 10am - 5pm
Sun: 10am - 4pm
Nottingham (Inside the National Ice Centre)
Mon - Tue: 4pm - 9pm
Wed - Fri: 1pm - 9pm
Sat - Sun: 10am - 5pm
Sheffield (Inside Ice Sheffield)
Mon - Fri: 11am - 7pm
Sat - Sun: 9am - 5pm
Yes. All Willies stores offer expert skate fittings carried out by trained staff with experience in hockey and figure skating.
What’s included in an expert fitting:
Where fittings are available:
Premium Boot Fitting Service:
A paid, bookable fitting option is available in Coventry and Sheffield for players who want extended one‑to‑one time and a deeper assessment.
Yes. Parking is available at all Willies locations, but the setup varies by store.
Coventry (Superstore)
Free on‑site customer parking is available directly outside the store.
Nottingham (Inside the National Ice Centre)
Parking is available in the National Ice Centre car park. Standard rink parking charges apply.
Sheffield (Inside Ice Sheffield)
Parking is available in the Ice Sheffield car park. Standard rink parking charges apply.
If you’re visiting for a fitting, sharpening, or profiling, we recommend allowing a little extra time during busy rink hours.
No. You can place an order on Willies.co.uk as a guest without creating an account.
Creating an account is optional, but it does offer a few benefits:
If you prefer not to create an account, you can still complete your purchase and receive all order confirmations and updates by email
You can create an account on Willies.co.uk during checkout or directly through the account page.
To create an account:
Once your account is created, you can log in to view orders, track deliveries, and manage returns or warranty claims.
To check your order history on Willies.co.uk, you’ll need to log in to your account.
Steps to view your order history:
If you placed your order as a guest, you won’t see it in your account, but you can still track it using the link in your confirmation email
Yes. Willies.co.uk offers a loyalty program where customers can earn points on purchases and redeem them for discounts on future orders.
How it works:
You can view your points balance and rewards by logging into your account.
If you’re new to hockey, you’ll need the core protective kit to stay safe and build confidence on the ice. Here’s the full beginner setup:
Essential beginner hockey gear:
Optional but recommended:
This setup covers everything needed for training sessions, learn‑to‑play programmes, and recreational hockey.
Choosing the right hockey stick comes down to three key factors: flex, curve, and kick point. Getting these right will make shooting, passing, and puck control much easier as a beginner.
1. Flex (how much the stick bends)
2. Curve (shape of the blade)
3. Kick Point (where the stick loads power)
4. Stick Length
Lie
The lie is the angle between the blade and the shaft. It affects how the blade sits on the ice.
Flex
Flex is how much the stick bends when you shoot.
Curve
The curve is the shape of the blade. It affects how you shoot, pass, and control the puck.
How often you need to sharpen your skates depends on how often you skate and the ice conditions, but most players follow these general guidelines:
Typical sharpening frequency:
Signs your skates need sharpening:
Tip:
If you’re unsure, bring your skates into any Willies store — our staff can check your edges and advise on the right hollow for your skating style.
Yes — most ice hockey boots can be converted to inline, and Willies offers this service in‑store. Compatibility depends on the boot’s construction and the chassis being fitted.
What to know before converting:
In‑store conversion service:
Willies technicians can assess your boots, confirm compatibility, and professionally mount the chassis for you in‑store.
The wheels you need depend on how hard or soft the surface is. Choosing the right hardness will give you better grip, control, and durability.
Indoor sport court (plastic tile / smooth indoor rink)
Use soft wheels.
Indoor wooden floors / polished sports halls
Use soft to medium wheels.
Outdoor concrete / asphalt
Use hard wheels.
Outdoor smooth tarmac
Use medium‑hard wheels.
Quick rule of thumb:
If you’re unsure, bring your skates into any Willies store — our staff can check your setup and recommend the right wheels for your surface and skating style.
Inline skates generally fit very similar to ice hockey skates, but getting the right size is important for comfort, control, and performance.
How to choose the right size:
Width and foot shape matter too:
In‑store fitting available:
Willies offers expert inline and ice skate fittings in all stores. Our staff can measure your feet, check your stance, and recommend the best size and model for your skating level.
Yes — most figure skating boots can be converted to inline, and Willies offers this service in‑store. A great example is our Off‑Ice Skate range, which uses the Snow White chassis to convert traditional figure boots into high‑performance off‑ice skates.
What to know before converting:
In‑store conversion service:
Willies technicians can assess your figure boots, confirm compatibility, and professionally mount the chassis for you. If you want a setup similar to our Off‑Ice Skate range, we can fit a Snow White chassis to suitable boots in‑store
It depends on your experience level, strength, and the type of skating you plan to do. Most new skaters are best suited to beginner or intermediate‑level boots, while advanced boots are only needed for higher‑level jumps and intensive training.
Beginner figure skates are best if you:
Advanced figure skates are best if you:
Why choosing the right level matters:
A boot that’s too soft won’t give enough support, but a boot that’s too stiff can make it harder to progress and may cause discomfort for beginners.
In‑store fitting available:
Willies offers expert figure‑skate fittings in all stores. Our staff can assess your level, check your foot shape, and recommend the right boot category for your skating goals.
Figure skates should fit snug, supportive, and secure, giving you full control on the ice without causing pain. A proper fit helps with balance, edges, and overall progression.
What a correct fit feels like:
Why tightness matters:
Figure boots are designed to be supportive. A boot that’s too big makes it harder to balance, control edges, or progress through skills. A properly fitted boot will feel snug at first but should not be painful.
Break‑in expectations:
New figure boots will feel stiff for the first few sessions. As the padding moulds to your foot, they become more comfortable while still offering the support you need.
In‑store fitting available:
Willies offers expert figure‑skate fittings in all stores. Our staff can measure your feet, assess your level, and recommend the right size and stiffness for your skating goals
How often you need to sharpen figure skates depends on how often you skate and the type of training you’re doing. Most skaters follow these general guidelines:
Typical sharpening frequency:
Signs your figure skates need sharpening:
Why sharpening matters:
Figure blades rely on clean, even edges for control, balance, and precision. Dull edges make it harder to progress and can increase the risk of falls.
In‑store sharpening available:
Willies offers professional figure skate sharpening in all stores, using the correct technique for figure blades — not the same method used for hockey skates
Figure skate blades come in different levels, and each level is designed for a specific stage of skating. The main differences are in toe picks, blade profile, and materials, all of which affect control, stability, and jump support.
Beginner Blades
Intermediate Blades
Advanced / Competitive Blades
Why blade level matters
Using a blade that’s too advanced can make learning harder, while a blade that’s too basic can limit progress. Matching the blade to your skill level helps with stability, edge control, and jump development.
In‑store guidance available
Willies staff can assess your skating level and recommend the right blade type for your boots and training goals.
It's okay.... Please feel free to contact us we'd be happy to help.