Custom Ice Hockey Sticks

When you’re looking for an ice hockey stick that perfect combination of length, flex, curve and kick point to take your game to the next level, it’s time to check out a custom twig.

Start designing your dream stick online, or get in touch with us to book a consultation with one of our ice hockey experts!

Willies Custom Ice Hockey Player Sticks

Your ice hockey stick affects every interaction you have with the puck, so choosing the right one is crucial to your game! When you’re ready to uplevel your performance and dominate the rink, it’s time for a custom ice hockey stick from Willies. 

 

We offer special deals on ice hockey sticks and other equipment that every player needs in their kit bag on the regular, so stay informed about upcoming offers and learn about new inventory arrivals ahead of the curve by subscribing to our newsletter and connecting with us on Instagram, Twitter and Facebook.

 

We also love to talk about everything ice hockey on social media — let us know your take on ice hockey news, equipment or anything else in the sport! The Willies staff are crazy passionate about ice hockey, and most of us are amateur players ourselves. We understand how vital your stick is to your game, and we do everything possible to give you the best prices from top-quality manufacturers in the business.

CUSTOM ICE HOCKEY STICK FAQS

  • What is a Custom Ice Hockey Stick?

    A custom ice hockey stick is built to your exact specifications, including flex, kick point, blade pattern, lie, grip, height, and shaft shape. Instead of choosing from standard retail models, you can design a stick that matches your shooting style, position, and personal preferences. Willies offers custom stick options from leading brands including Bauer, CCM, and Warrior.

  • What brands offer Custom Ice Hockey Sticks?

    Willies provides custom stick options from:

    • Bauer — Custom Vapor, Supreme, and Nexus builds
    • CCM — Jetspeed, Ribcor, and Tacks custom programmes
    • Warrior — Alpha and Covert custom builds

    Each brand offers unique technologies and customisation levels

  • What can I customise on my stick?

    Depending on the brand, you can customise:

    • Flex rating
    • Kick point (low, mid, hybrid)
    • Blade pattern and lie
    • Shaft shape and grip
    • Stick height
    • Blade stiffness
    • Graphics, name, and number

    Some brands even offer the customisation of putting your team logo.

  • Can Willies help me choose the right custom specs?

    Yes — Willies staff can help you choose the right flex, kick point, blade pattern, and shaft shape based on your position, shooting style, and experience level. You can get advice in‑store or via the product pages on Willies.co.uk.