Two Ways to Buy, One Commitment.

  • Professional In-Store Skate Fitting

    Get expertly fitted by one of the UK's leading skate specialists.

    Our experienced skate technicians take the time to understand your feet, skating level and goals, ensuring you leave with the right skate and the support to get the most from it.

    • Expert one-to-one fitting with a skate specialist
    • No appointment necessary
    • Foot shape, sizing and fit assessment
    • Personalised skate recommendations
    • Free heat moulding on eligible skates purchased from us
    • Ongoing aftercare and fit support
    • No hidden charges. Just expert service included with your purchase.
  • Online Purchase & Expert Advice

    Shop online with confidence backed by expert support and easy exchanges.

    Whether you use our sizing guides or speak with our team before ordering, we're here to help you find the right fit.

    • Expert sizing advice with measurements, photos and email support
    • Help choosing the right model and size
    • Try skates on at home before use
    • 30-day returns and exchanges*
    • Support from our skate specialists before and after purchase

    *Skates must be unused and meet the conditions of our Returns Policy.

For the most accurate skate fitting experience, we always recommend visiting one of our stores where our team can assess fit in person. However, we understand that's not always practical. For customers who can't visit us,
Our online fitting service combines years of skate fitting experience with detailed measurements, photos and previous skate history to help us recommend the skate and size we believe will be the most suitable for you.

Why Thousands of Skaters Choose Willies

Buying skates isn't like buying trainers. The right fit affects comfort, performance and confidence on the ice or rink.

That's why we've built our business around expert fitting and aftercare.

Whether you visit us in-store for a professional skate fitting or order online with help from our support team, you'll have access to experienced skate specialists who can guide you before and after your purchase.

From heat moulding and fit adjustments to sharpening, blade mounting and ongoing advice, we're committed to helping you get the most from your skates long after they leave the shop.

The result? Greater fitting confidence, fewer fitting issues and more time enjoying your skating.

  • NO RISK. NO STRESS.

    Wrong size? Exchange or return within 30 days.

    • 30-day returns
    • Easy exchanges
    • Expert sizing help
    • All skate types covered
  • EXPERT FIT. INCLUDED.

    We'll help get your skates fitting perfectly.

    • Heat moulding
    • Stretching & punching
    • Fit adjustments
    • Ongoing support

  • SUPPORT BEYOND THE SALE.

    Everything needed to keep you performing.

    • Skate sharpening
    • Blade mounting
    • Performance insoles
    • Technical advice

Our Promise

Whether you purchase after a professional in-store fitting or buy online, you can do so with confidence. In-store customers benefit from expert fitting services and aftercare support, while online customers can enjoy a straightforward 30-day return and exchange period. If your skates don't feel right, we'll work with you to find the best solution.

That's the Willies Perfect Fit Skate Guarantee.

Still Unsure?

Our team fits thousands of skaters every year and we're always happy to help you choose the right skate. We recommend visiting us in store for the most accurate fitting experience, where our specialists can assess your fit in person. However, if that's not practical, email our fitting team with your measurements, foot tracings, photos and fitting information for detailed expert advice. Using the information you provide, we'll recommend the skate and size we believe will be the most suitable for your foot shape and skating needs. If you need immediate assistance, we're also available by phone.

Getting the Best Advice

The more information you can provide, the more accurate our recommendations can be. Measurements, foot tracings, photos and details of previous skates all help us build a clearer picture of your foot shape and fitting requirements.

For the most detailed fitting advice, we recommend emailing our team with this information. This allows our fitters to review everything carefully and provide the most informed recommendation possible.

Email Us Now