The grand opening of our brand‑new Willies Superstore on 17th June 2023 was a landmark moment for our team and the wider hockey community. After months of planning, building, and behind‑the‑scenes graft, the doors finally opened — and the response was electric.

From the moment customers arrived, the atmosphere was buzzing. #TEAMWILLIES were out in full force, welcoming visitors into a bigger, better, purpose‑built space designed to elevate the in‑store experience. The launch weekend gave players, parents, and fans their first look at expanded product ranges, upgraded fitting areas, and dedicated zones for skates, sticks, protective gear, and more.

Throughout the day, the store was packed with energy as customers explored the new layout, chatted with staff, and took advantage of opening‑weekend offers. The excitement was shared by everyone — long‑time regulars, first‑time visitors, and the entire Willies team who had worked tirelessly to bring the superstore to life.

The Superstore Launch Event marked a huge step forward for Willies and set the tone for the community‑focused, experience‑driven retail space we continue to build. A memorable milestone and a celebration of everything our brand stands for.